Performance Art is a full-service creative agency network that brings together deep specialism in data, technology, and customer-centric strategy with highly awarded creative talent to help brands make the highest performing work in the most creative way. Our capabilities span strategic planning, customer experience design, CRM solutions, digital experiences, integrated creative, performance marketing, social media, data science, and tech solutions. We are proud to have been recognized with Ad Age’s 2023 Creative Data Campaign of the Year, 2022 Campaign of the Year by Campaign US, Grand Prix of Grands Prix at the Drum Awards for Digital Innovation, and to be #7 on the One Club Global Rankings for 2023.
Capabilities
1Strategic Planning
Everything we do at Performance Art begins and ends with the consumer. Our strategic planning team is pioneering in its use of proprietary tools and technologies, creating a robust, data-driven understanding of today’s customers and tomorrow’s opportunities.
- Brand and business strategy
- Data-driven insights at scale
- Consumer personas
- Customer segmentation
- Custom research solutions
- CRM strategy
2Customer Experience
We employ a data-driven approach to creating deeply personalized customer experiences across channels and at every touchpoint. The cornerstone of our work at Performance Art is our proprietary Living Journey™ methodology, which has the ability to leverage AI and ingest real-time data to connect the dots across the purchase funnel and throughout a customer’s relationship with a brand.
- Experience Audit and Living Journey development
- Customer relationship strategy
- Immersive CX design
- 1:1 experience strategy
- Loyalty and advocacy solutions
3CRM Solutions
Our expertise marries CRM strategy, data-led customer analytics, award-winning creative design, and flawless technical delivery to create seamless connected experiences across channels. With thousands of campaigns completed and millions of customers reached, we are experts in acquiring customers, building relationships, and driving loyalty.
- CRM strategy
- Martech audit & tech stack selection
- Audience segmentation
- Template and module design
- Dynamic CRM brand guidelines
- Real-time decisioning & personalization
- Campaign management
- Data analytics
4Digital Experiences
Our Digital Experience team is constantly pushing the boundaries of what’s possible to deliver engaging digital utilities, web experiences, mobile apps and more – moving beyond the screen to work with VR, AR and AI to surprise and delight in the phygital world.
- Website and app design
- Digital product development
- User experience design
- Connected digital ecosystems
- Commerce solutions
- Front- and back-end production
- Digital Innovation: VR, AR, Blockchain, Web3
- AI-driven campaign development using LLMs and generative solutions
5Integrated Creative
People join Performance Art to make the best work of their careers, be that an email, a banner ad, a website, or a huge, culture-changing idea. We all come together, wielding a depth of experience and range of expertise, to deliver digital-first, full-funnel creativity that solves client problems and creates opportunities across the customer experience.
- Branding & visual design
- Creative platform development
- Content creation at scale
- CRM design
- Digital experiences
- Performance marketing
- Customer experience design
- Data visualization
6Performance Marketing
At Performance Art, we believe performance marketing is an art form. Our specialized team harnesses the trifecta of strategy, creativity, and technology to increase ad performance and drive ROI. Using sophisticated audience modeling and leveraging DCO technologies, we build holistic acquisition strategies, customized across the full funnel, to drive scale and efficiency with an always-on loop of testing, learning and optimization.
- Martech audit & tech stack selection
- Performance strategy
- Cross-channel dynamic creative
- Multivariate testing
- Custom reporting
7Content, Social Media & Influencer Marketing
Swipes, taps and shares aren’t easily earned. That’s why our Social Media team works every day to earn authentic engagement for our clients’ brands, tapping into cultural trends and inserting brands into conversations across the ever-growing list of social media channels.
- Cross-channel content strategy & creation
- Community management
- Photo and video production
- Influencer marketing
- Reporting and analytics
8Data Science
Our Data Science team uses state-of-the-art AI and machine learning algorithms to capture, maintain, mine, model, analyze, and visualize client data to discover patterns, predict behaviors and derive meaningful insights to inform marketing strategies and business decisions.
- Database audit & opportunity analysis
- Database hygiene
- Attribution modeling
- Predictive analytics
- Custom reporting
9Media Planning
We deliver integrated media solutions through our partnership with IPG Mediabrands, who offer advanced media capabilities in North America and around the world. Together, we are able to deliver full-service agency solutions to clients of all shapes and sizes anywhere, anytime.
- Communications planning
- High value audience development
- Addressable media solutions
- Video investments
- Programmatic, search and social
- Creative media solutions
- Data & analytics
10Tech Solutions
Our Tech Solutions team is relentlessly focused on helping our clients leverage technology to deliver unparalleled services and experiences. We offer experience across a wide spectrum of technologies including Oracle, Microsoft, Adobe, Magento, Sitecore, Meta, Acquia, Drupal, Salesforce, Amazon, and Google.