Performance Art Named Digital Innovation Agency For Scotts Miracle-Gro
It may be winter, but lawn and garden season is just around the corner. The season will get a boost from Performance Art, Interpublic Group’s data-driven creative agency, which has been named digital agency for lawn and garden leader ScottsMiracle-Gro.
The agency will support a variety of brands across the company’s lawn and garden portfolio including Scotts, Miracle-Gro, Ortho and Bonnie. The agency’s remit includes delivering brand content, paid and organic social, loyalty and CRM, as well as supporting the brands’ digital commerce, web and app experiences, all to help create cohesive end-to-end brand experiences.
Read full article here.
