Insights. Ideas. Inspiration.

March 9, 2022

Two Minutes With Ian Mackenzie

If you didn’t already know, Ian Mackenzie is Performance Art’s Chief Creative Officer. Across 15 years in the business, first as  Writer then Creative Director, Ian […]
February 7, 2022

Condé Nast Traveller on the Black Elevation Map

Launched in the United States in 1987, Condé Nast Traveler has been providing enlightening content on a wide range of topics, including travel destinations, hotels, food […]
February 7, 2022

The Black Elevation Map is One of Ad Age’s Top 5 Ads to Watch Now

Check out AdAge’s recent roundup of top non-Super Bowl ads to watch now, including the Black Elevation Map, a gamer’s secret message, a car brand overcoming […]
February 1, 2022

New Map Visualizes Black Cultural Data as Elevation

Two years after the provocative and acclaimed pan-Africa tourism campaign “Go Back To Africa,” Performance Art and travel brand Black & Abroad have launched a powerful, […]
January 26, 2022

Andrea Cook in Forbes on Employee Retention

With conversations about retention becoming evermore critical during the Great Resignation, Forbes puts the spotlight on a few things business leaders can do, including “listening with […]
November 24, 2021

Decoding Creativity x Effectiveness: In Conversation with Ian Mackenzie

“When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world.” Read the interview in […]
November 23, 2021

Behind the Work: Gifting 11 Houses to 11 Veterans

In the US, Veterans Day is a celebration of the service given to the country by Veterans. But it rarely reflects the value that they bring […]
November 12, 2021

Performance Art Scales Rapidly in First Four Months

We’ve been on a hiring spree! Since launching this past Summer, we’ve hired more than two dozen new staff in New York and Toronto. The strategy […]
October 28, 2021

Engineering Emotion with Ian Mackenzie

“Computers can’t feel. Right? That’s why old-school data-driven and digital advertising tends to lack emotion. Not that anyone would say it in a room. But what […]