Insights. Ideas. Inspiration.

July 26, 2023

Three PAers Chosen as Mentees for LIAsions

Creative LIAsions is a global coaching initiative designed to supercharge emerging young talent. This year, we have three of our very own PAers joining the cohort […]
July 24, 2023

CMA Jury Announcement

Recognizing excellence in Canadian marketing and advertising is no small feat, but we have a few PAers who are up to the challenge. A handful of […]
July 21, 2023

How Black & Abroad is Revolutionizing the Black Travel Industry

In 2015, Eric Martin and Kent Johnson launched Black & Abroad to create a space that would inspire and empower Black travellers.⁠ Since then, they’ve helped […]
July 18, 2023

Simplii Financial | Rebrand

Given the path to purchase is no longer linear, modern brands are only as strong as the sum of their parts.⁠ For the relaunch of Simplii […]
July 13, 2023

AdAge Features The Greatest Guide’s Cannes Win

Ad Age has just released a list of 15 hidden gems at Cannes 2023. We are thrilled to see that our work on The Greatest Guide […]
July 10, 2023

Gary Gimelfarb Talks Production with Little Black Book

The world of production has changed a lot over the past decade, past year, even the past month. ⁠Gary Gimelfarb, our own head of production, talks […]
June 21, 2023

Black Elevation Map Wins Gold at the WARC Awards

The WARC Awards for Effectiveness, in association with the Cannes Lions, are one of the most prestigious global marketing effectiveness awards in our industry.⁠ As an […]
June 20, 2023

The World’s First Generative AI Search & Signage system for Grupo Bimbo

It may surprise you to learn that Mexico has taken hamburgers and hotdogs to new culinary heights. Want to tempt your tastebuds? Check out “The Greatest […]
June 20, 2023

The Greatest Guide Takes Home a Silver at Cannes

Several IPG agencies, including our brilliant AI team at Performance Art, came together to make magic happen on The Greatest Guide for Grupo Bimbo. This collaborative […]