A huge shout out to our partners and the 8,000+ street food vendors across Mexico who are rewriting the recipe for hotdogs and hamburgers, as “The Greatest Guide” takes home Gold in Innovation and Silver in B2B at this year’s Gerety Awards! For this project, we brought together technology and culture, teaming up with Grupo Bimbo and Vector B McCann, using Generative AI to build a search and signage system for street food vendors across Mexico. Who’s hungry?
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