A New Series on the Future of Data by Andrea Cook
“The amount of data required to make an impact is growing, requiring smarter and more sensational efforts. Existing tactics are failing, and there is an inflationary effect driving the price of attention ever upward. As attention scarcity rises and data control tilts to the individual, brand relationships need to grow in respect and cultural relevance, and the old-school lessons in loyalty and equity are also rising in importance.”
Interested in learning more about data and how we must use it to fuel creativity and business performance? Read Performance Art CEO, Andrea Cook’s, full piece in Muse by Clio.
