“Computers can’t feel. Right? That’s why old-school data-driven and digital advertising tends to lack emotion. Not that anyone would say it in a room. But what else explains the long-standing, system-wide practice of pushing data downriver to what’s often perceived as the cold, calculated low-arts of channel-CRM (email) and performance marketing?”
Learn about hot versus cold media, and find six ideas for getting more emotion out of your creative data with our Chief Creative Officer, Ian Mackenzie. Read the piece here.
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