Turning chapters into content pillars and tailoring advice to real-time seasons and climate, we’ve transformed Scotts Miracle-Gro’s social feed into a digital guidebook, The Miraculous Green Guide. In doing so, our team has created social content that’s equally about Miracle-Gro products and about helping gardeners do what they love. Good social strategy weaves what’s best for the brand with what’s entertaining, useful, and relevant for the user.
Check out Scotts Miracle-Gro’s Feed here.
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